SMSWise.AI campaign dashboard
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SMSWise.AI: Compliant SMS Automation for Shopify

Campaigns, automations, segment builder, and pop-up capture—built for US merchants with Twilio and TCPA-aware flows.

3×

Campaign effectiveness

300+

US merchants

4.7★

App Store rating

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SMSWise.AI campaign dashboard

The challenge

Manual SMS campaigns could not scale

Manual SMS campaigns were time-consuming, disconnected from Shopify segments, and risky for TCPA compliance.

  • Spreadsheet exports for every send
  • No real-time segment sync
  • Weak opt-in capture on storefront

Our solution

Approach & timeline

Full automation with segment builder, Twilio-backed sends, pop-up forms, and consent logging tied to Shopify customers.

10 weeks including compliance review and Twilio deliverability setup

Why Remix.js

Server-first routes protect Twilio credentials and handle high-volume webhook callbacks reliably.

Twilio integration

Messaging Services, status callbacks, and opt-out keyword handling with per-shop subaccounts.

Segment builder

Shopify customer filters compiled to query objects, refreshed on schedule and order webhooks.

Product

Features showcase

Campaign composer

SMS campaigns

Schedule one-time blasts to segments with personalization tokens and quiet-hour enforcement.

  • Timezone-aware sends
  • Link tracking
  • Delivery analytics
Automation flow builder

Automations

Triggered flows for abandoned cart, order shipped, and win-back sequences with delay steps.

  • Order webhooks
  • Conditional branches
  • Pause on opt-out
Trigger
Process
Review
Publish
Segment builder

Segment builder

Visual rules for RFM, location, tags, and order history—synced from Shopify in near real time.

  • Live subscriber counts
  • Exclude lists
  • A/B segment splits
Orders > 2
US only
Tagged VIP
Opted in

→ 12,450 subscribers

Storefront pop-up

Pop-up forms

Theme app extension pop-ups capture SMS opt-ins with double opt-in and consent timestamps stored on customers.

  • TCPA disclosure text
  • Discount incentives
  • Desktop & mobile themes

Engineering

Technical architecture

Remix app orchestrates Shopify customer data, segment engine, Twilio sends, and compliance logging.

Segment sync job
typescript
export async function syncSegment(shop: string, segmentId: string) {
  const rules = await SegmentRules.find(segmentId);
  const query = compileShopifyCustomerQuery(rules);
  const members = await shopify.customers.list({ shop, query });

  await SubscriberIndex.replaceAll(segmentId, members.map(toSubscriber));
  return { count: members.length };
}
Twilio send with quiet hours
typescript
export async function dispatchCampaign(campaign: Campaign) {
  if (!isWithinQuietHours(campaign.shop, new Date())) {
    await scheduleForNextWindow(campaign);
    return;
  }

  for (const batch of chunk(campaign.recipients, 100)) {
    await twilio.messages.create({
      messagingServiceSid: campaign.messagingServiceSid,
      to: batch.map((r) => r.phone),
      body: renderTemplate(campaign.body, batch),
    });
  }
}

Impact

Results

Campaign effectiveness

1× baseline3× lift

Setup time per campaign

4+ hours20 minutes

Opt-in rate

Low+65% with pop-ups
  • 3× increase in SMS campaign effectiveness
  • Compliant US-focused opt-in and STOP flows
  • Unified reporting across campaigns and automations

“SMSWise let us run segmented blasts from Shopify data without exporting CSVs—we saw stronger engagement within the first month.”

Marketing Director — US lifestyle brand

Built with

Tech stack used

Remix.js

Secure server routes and webhooks

Twilio API

US SMS delivery and compliance

Shopify API

Customers, orders, and metafields

MongoDB

Campaigns, segments, and logs

Node.js

Schedulers and queue workers

Theme App Extension

Storefront opt-in pop-ups

Need a similar solution? Let's build it together

We design and ship Shopify apps, AI features, and automation systems like SMSWise.AI—from idea to App Store.

Direct answer

Campaigns, automations, segment builder, and pop-up capture—built for US merchants with Twilio and TCPA-aware flows.

Sources & references

  1. SMSWise.AI case study
  2. SMSWise.AI
  3. CodeQubex — Official website
  4. CodeQubex on LinkedIn
  5. CodeQubex on GitHub